Why Is A Media Kit Important?

What should be in an EPK?

An EPK should feature your artist bio, music, promotional photos, tour dates, high-quality videos, relevant media, achievements, links to your social media, and contact details.

A successful EPK represents you as an artist, your brand, and your musical identity..

How much does an electronic press kit cost?

The costs for these printed kits range from $700 to $5000…and that’s just for the design. You can tack the cost of printing on top of that. An electronic press kit (EPK) comes in digital format such as a website, email or downloadable file.

What is a media kit in PR?

A Media kit (also commonly known as a Press kit) is a pre-packaged set of promotional materials of a person or persons represented for promotional use. Kits are often distributed to announce the release of a new product or service or during a news conference at which announcements are being made.

What is a media kit in advertising?

A media kit is a promotional tool that contains specific information about a website or publication offering advertising, press, or marketing opportunities. Media kits are sometimes confused with biographies, about pages, press kits, or affiliate resources.

What is social media kit design?

A social media kit is a document that comprises the different sizes, designs, and templates needed for all your social media accounts & marketing. It helps easy social media image designs and usually contain the following: Twitter header image. Tweet Image template. Facebook share template.

What means media kit?

A media kit is a package of information, assembled by a company, to provide basic information about itself to reporters.

What is a media kit used for?

A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The best press kits make it really easy for reporters to quickly learn about the product and brand, and access photos and marketing materials they can use.

How long should a media kit be?

Try not to make it more than three paragraphs for each person. A media release: Journalists will want to know what is going on and have some details about the event. Your media release should include quotes from the person who is available for interview.

Whats included in a media kit?

What should be in a media kit?Media or PR contact information. In the event a member of the press should reach out to an organization, who should they contact? … Important and recent press releases. … Company background. … Leadership biographies and headshots. … Logos. … B-roll footage and still photographs. … Other elements.

Are press kits still relevant?

In fact, some companies now require press materials to exist solely in a digital format to help reduce paper consumption and costs. … Like its printed counterpart, the goal of the electronic press kit is largely still the same – to help members of the media develop stories related to a client, product, service or event.

How much should a media kit cost?

Press kits $125 high/hour, $53 low/hour, $85 average/hour; $5,000 high/project, $1,000 low/project, $2,334 average/project. Press/news release $100 high/hour, $23 low/hour, $62 average/hour; $1,000 high/project, $75 low/project, $305 average/project.

Who needs a media kit?

If you’re holding a public event or launching a new product, you want to get that information out to the media. By sending journalists a media kit, they’ll have all the information they need to write an article or advertisement.

What are the tools of public relations?

Public relations tools and activitiesMedia relations. Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media. … Advertorials. … Social media. … Newsletters. … Brochures and catalogues. … Business events. … Speaking engagements. … Sponsorships or partnerships.More items…•

What makes a good media kit?

Your press kit should contain all of the content a reporter, producer, or blogger might need to tell your brand story within their coverage area. … If your press kit incorporates large images, make sure to give the reporter a heads-up and send the file via Dropbox or YouSendIt to avoid any email issues.

How do I submit a media kit?

Create a Media Kit in 10 (Easy) StepsGather Your Resources. … Write an Introduction. … Describe Your Blog. … Present your blog statistics + reach. … Outline your sponsorship policies. … Gather testimonials. … Wrap it Up. … Sprinkle Liberally with Photos.More items…