Quick Answer: What Are The Qualities Of A Good Brand Name?

What are the qualities of a good brand?

Essential Qualities of a World Class BrandAwareness.

The best brands in the world understand the market thoroughly; they know everything from the target market, to how they communicate and even what their interests are.

Uniqueness.

Innovation.

Reliable Products.

Leadership.

Adaptibility.

Friendliness towards the society..

How do I choose the right brand name?

How to pick a great brand nameWhose way or the highway? … The right name for your brand. … Storytelling. … First impressions. … Gather ideas and brainstorm with your partners to form a list of possible names. … Use clear, descriptive, easy-to-remember words. … Make sure it’s unique. … Skip the buzz words.More items…•

How do you create a unique brand name?

When you’re developing a name for a business, a product or a service, you have a number of options:Use the founder or inventor’s name (Hewlett-Packard)Describe what you do (Southwest Airlines)Describe an experience or image (Sprint)Take a word out of context (Apple)Make up a word (Google)

What are examples of brands?

10 Examples of Powerful Global BrandingApple. We can easily say that Apple is one of the most successful brands of our generation. … Coca-Cola. There is no way that we can speak of global branding without mentioning Coca-Cola. … Starbucks. Their success is attributed to real customer experience around coffee consumption. … ZARA. … Airbnb. … Ikea. … Uber. … McDonald’s.More items…

What are the 4 steps of branding?

Here are four steps to building a successful brand.Define how you want to be perceived.Organize your business based on this promise.Communicate your promise.Be consistent.

How do you build brand identity?

STEP 1: Complete Your Brand Strategy. … STEP 2: Dig Into Your Current Brand Identity. … STEP 3: Know Your Personas. … STEP 4: Identify Your Competition. … STEP 5: Write Your Creative Brief. … STEP 6: Brainstorm Your Visuals. … STEP 7: Design Your Individual Elements. … STEP 8: Build Your Brand Style Guide.

What makes a strong brand name?

Ideally, you want something that’s: Meaningful: It communicates your brand essence, conjures an image, and cultivates a positive emotional connection. Distinctive: It is unique, memorable, and stands out from your competitors. Accessible: People can easily interpret it, say it, spell it, or Google it.

Why is a good brand name Important?

Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. … There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.

What are the 5 brand personalities?

Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

What are the 5 key features of a brand?

The process of branding is complete only when you have carefully defined and considered these five key elements: promise, position, personality traits, story and associations.

What are famous brand names?

Here’s How These 30 Famous Brands Got Their NamesNike: Name for the Greek Goddess of Victory. … Coca-Cola: The two main ingredients were Coca leaves and Cola berries. … Pepsi: From the digestive enzyme ‘pepsin’. … Google: Derived from ‘googol’ which means 1 followed by 100 zeros. … Adidas: Named after owner Adolf Dassler whose nickname was Adi.More items…•

How do I make a catchy brand name?

In this article, we’ll give you eighteen tips for coming up with a great business name.Use acronyms.Create mash-ups.Get inspiration from mythology and literature.Use foreign words.Use your own name.Take a look at a map.Mix things up.Partner with another company.More items…