Quick Answer: What Are The 4 Major Functions Of Mass Communication?

What are three major functions of mass communication?

Journalism plays an important part in three of the four main functions of mass communication: surveillance, correlation, and cultural transmission..

What is surveillance in mass communication?

Surveillance. Surveillance of the environment is a more complex way of saying that a function of mass communications is to tell you about what’s happening around the world and deliver that information to you. Surveillance refers to coverage of a wide range of important topics that impact society.

What are the four functions of communication?

The Four Communication Functions There are four functions: regulation or control, social interaction, motivation, and information.

What are the five basic purposes of communication?

Purposes. Communication serves five major purposes: to inform, to express feelings, to imagine, to influence, and to meet social expectations. Each of these purposes is reflected in a form of communication.

How does mass communication influence our lives?

They inform, educate and entertain people. They also influence the way people look at the world and make them change their views. Mass media plays a very important role in organizing public opinion. … So Mass Media become a very important part of our life.

What is mass media and its functions?

And some forms of technology used to disseminate messages is the mass media. … Mass media are the means of public communication reaching to the large, scattered, heterogeneous and anonymous audience at the same time. Mass media have been proved a boon to human society.

Who is the father of mass communication?

Wilbur SchrammMeet The Father of Mass Communication! During his lifetime, Wilbur Schramm wrote 25 books based on his research of communication, with heavy emphasis on mass communication and media. Wilbur’s large role in founding and shaping communication studies have nicknamed him the “Father of Mass Communication”.

What are the four theories of mass communication?

The four theories of the Press/MediaAuthoritarian theory.Libertarian theory.Social responsibility theory.Soviet media theory.

What are the basic function of mass communication?

Mass communication functions to validate the status and norms of particular individuals, movements, organizations, or products. The validation of particular people or groups serves to enforce social norms (Lazarsfeld & Merton). If you think about most television dramas and sitcoms, who are the primary characters?

What is the important of mass communication?

Mass communication serves public messages quickly to a large number of people who are far away from the source of information. … Purpose of using mass communication is that mass communication is very extensive and serves public messages quickly to a large number of people.

What are the tools of mass communication?

Mass communication is practiced multiple mediums, such as radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet.

What are the main subjects for mass communication?

The O level requirement, that is, the required WAEC subject combination for Mass Communication must include:Literature in English Language.English Language.Government.Economics/Geography.A trade subject.

What are the main tools of communication?

Basic Communication Tools. A wide variety of communication tools are used for external and internal communication. These tools include mail, email, telephones, cell phones, smartphones, computers, video and web conferencing tools, social networking, as well as online collaboration and productivity platforms.

What are the features of mass communication?

Mass communication can be identified through the following characteristics:Wide and Vast Area. … Heterogeneous Audience. … Distance between Source and Destination. … No Question of Discrimination. … Professional Communication. … Absence of Feedback. … Intermediary Channels. … Public Message.More items…

What jobs are in mass communication?

There are various job profiles available for Mass Communication professionals such as Journalist, Reporters, Fashion Photographer, News Broadcaster, Film Director, Radio Jockey, Editor, Sub-Editor, Public Relations Officer, Critic, Columnist, Freelancer, Advertising Sales Agent, Web Editor, Media Consultant, etc.