Question: What Are IMC Strategies?

How does Coca Cola use IMC?

Coca-Cola has done an exceptional job in the development and implementation of an IMC plan.

Through a combination of advertising in electronic media and out of home campaigns, Coca-cola is able to reach a wider target audience, create awareness, build brand image and drive sales..

Why is IMC important?

Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets wider audiences. A master’s in integrated marketing communications teaches students how to determine the right channels that will target the right audience with the right messaging.

What companies use IMC?

B2C companies such as Coca-Cola, Red Bull, Starbucks, Apple, American Express, Stonyfield Farm/Danone and newcomer GoPro are great examples of companies that are doing IMC right. B2B companies such as Intermedia, Datavail, and Rockwell Automation are also using IMC to achieve business and marketing goals.

What is the IMC mix?

advertising, sales promotion, direct response, public relations, personal selling and social – the selection of tools that an organisation uses synergystically to communicate its message.

What is IMC example?

For example, integrated marketing communication (IMC) employs several channels to convey the campaign messages. … This enables prospects and customers to interact with your brand via their preferred channel. That’s why integrated marketing strategies are often called integrated marketing communications or IMC.

What are the IMC objectives?

IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.

What are the IMC components?

8 Key Components of Integrated MarketingPrint Marketing. Even in this digital age, print is an important component of an integrated marketing campaign. … Banner Ads. … Landing Pages. … Email Marketing. … Social Media. … Organic Search Engine Marketing. … Paid Search Engine Marketing. … Direct Mail Marketing.

What is IMC and its benefits?

Benefits of Integrated Marketing Communications IMC wraps communications around customers and helps them move through the various stages of the buying process. The organisation simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.

What are the 5 types of promotion?

There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.

How do you evaluate an IMC plan?

EVALUATING THE OVERALL IMC PROGRAMMarket Share.Level of Innovation.Productivity.Physical and Financial Resources.Profitability.Manager performance and development.Employee performance and attitudes.Social Responsibility.

What is integrated brand promotion?

Integrated Brand Promotion (IBP) is the process of using a wide range of promotional tools working together to create widespread brand exposure.

What are the five components of IMC?

Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.

Why do companies use IMC campaigns?

Simply put, employing integrated marketing communications campaigns allows you to create a unified marketing strategy that potentially delivers incredible benefits. Not only does it boost sales and profits, but it also sharpens your competitive edge, and improves brand loyalty.

How do I join an IMC business?

Join IMC Business for free & become a business #associate. Fill up the application form and submit at #IMC office along with one Passport Size Photo, ID & Address Proof or upload them in your IMC web page( You will be enrolled as an associate of the company.

Which is an example of internal marketing?

Some example internal marketing efforts include: Educating employees on the company goals and values. Encouraging employee input on corporate policies and leadership, allowing open dialogue and accepting any criticisms. Nurturing communication and collaboration among employees.

What are IMC tools?

Integrated Marketing Communication tools refer to integrating various marketing tools such as advertising, online marketing, public relation activities, direct marketing, sales campaigns to promote brands so that similar message reaches a wider audience.