How Far In Advance Of An Event Should You Send A Press Release?

How long should it take to write a press release?

In summary, it takes at least nine hours to write an awesome press release, not including time spent on research, and 32 minutes to write a potentially awful press release..

What does ### mean in a press release?

Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come. The reporter or editor will know they have the full document in hand.

Where do you send press releases?

3 Best Press Release Distribution Services 2020Send2Press: Best for Direct-to-Editor Press Release Distribution & Writing Services.eReleases: Best for Affordable Press Release Writing & Distribution.PRWeb: Best for Affordable Multichannel Distribution.Bonus: PR Newswire: Best for Advanced Targeting.

What is the best time to send a press release?

9:00 AMDon’t Send Press Releases in the Early Morning Even on Thursdays, open rates plummet between 6:00 and 10:00 AM. According to Cision, a leading press release distribution service, 9:00 AM is the most popular time to send press releases.

When should a press release be used?

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness. (Learn more in our blog about Branding).

What is it most ideal to send a press release?

Tuesday is the best time to send your press release, followed by Thursday. The worst day to send your PR is on Friday. Similarly, the best time to send your press release is early in the morning – at 9:00 am to be exact, or later in the day at 8:00pm in Eastern Standard Time.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

What is press release example?

The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public. The story attracted a lot of media attention in outlets like People, Today, and MSN.

How many words are press releases?

The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes.

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.

What should be included in a press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

What is the 30 at the end of a press release?

In short, -30- means “the end.” It’s used to indicate that a press release doesn’t continue, particularly at a page break.

What is another term for press release?

news release nouninformation supplied to reporters. announcement. bulletin. communication. communiqué

How do you get a press release picked up?

5 Ways to Boost Your Press Releases’ Chances of Getting Picked Up. Journalists are pitched hundreds of stories each day. … Your Story, Made Relevant to Journalists. … An Eye-Catching Headline. … Your Newsworthy Lede​ … Quotable Quotes. … Boilerplate and Contact Info.

How much does it cost to release a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR newswire also has international distribution options.

Who typically drafts a press release?

Use a press release writing service. Many Internet-based businesses offer this service, as well as several additional marcom support services. The most widely recognized writing services often employ former PR pros or journalists who understand how to properly craft a news release for distribution.

What does press release mean?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

What is the difference between news release and press release?

The term “news release” carried with it a certain cachet, a level of importance, a tone of gravity. That was what serious public relations professionals called the news they issued. A press release, on the other hand, was typically what publicists (another loaded term) sent out.